Re Sole

It is a small beauty center that has been in business for over 20 years and lacked a real visual identity. Not having a defined and coherent identity, it was very easy to mistake it for a competitor that has the same name.

Year: 2025

Project: Visual Identity

Logo per la bottega di gaius con un piccolo adorabile riccio all'interno di un mortaio da erborista

The problem

  • Generic and anonymous visual identity
  • Inconsistent and chaotic social presence
  • Lack of clarity about the services

The solution

  • Coordinated image development
  • Social media consultancy
  • New effective promotional material

Results obtained

This brand design project proved to be essential to be able to make the Re Sole beauty center stand out from the competition. We created a new logo, chose a color palette and a typography in line with those who lead the brand so that Federica would feel represented by this new corporate image, developed tailor-made for her and her brand. Now the Sun King is able to stand out and shine compared to the competition.

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